Meet Sara, Commercial Excellence

“What stands out is everyone’s commitment to delivering the best for our customers. There is real passion and a drive to improve. We often work on many initiatives together, which keeps things dynamic, but the “can-do” attitude is always there. People are eager to help, share knowledge, and foster collaboration."

Sara joined Hiab in May 2021 and is currently working as Senior Manager of Commercial Excellence. She was drawn to the talented pricing team and Hiab being a leader in sustainable on-road load handling solutions.

"It was clear that the team was making an impact, and I wanted to be part of that. My role enables me to work across different areas of the organisation, providing me with a comprehensive view of the business. Hiab’s commitment to sustainability and innovation also resonates with me."

As a project manager, Sara’s main focus is to drive Hiab’s partner management strategy—specifically developing partner incentives and performance frameworks that foster mutual growth. She has also worked extensively on customer value, organised partner conferences, and helped define our NPD process. Alongside this, her team oversees Hiab’s core sales tools, where she actively contributes to enhancing platforms like BuildMyHiab CPQ, the Hiab Partner Portal, and Salesforce CRM.

Since joining, Sara has embraced the wide-ranging development opportunities available to her.

“Hiab has provided me opportunities to grow in areas like pricing, value selling, partner management, account and pipeline management, while sharpening my project management skills. I have gained deep insights into our offerings, which has been invaluable.”

Looking ahead, Sara is eager to further identify improvement opportunities, particularly in leveraging data in the commercial scope. “I am passionate about turning complex data into intuitive insights that enable smarter decision-making and move our business forward”.